Not taking freelance clients. Still taking coffee.
After 20+ years of media relations in the travel tourism space, I’ve shifted gears. I’m now working in local government and not accepting freelance clients at this time. Let’s be honest, I am loving my job at the Squamish-Lillooet Regional District so much I can’t see myself ever going back..
This site is sticking around for now because I might have something to say later. If you stumbled here by accident: sorry, no pitches, hotel hook-ups, spa days or lift tickets to be found here. But, if you’re a real one, and want to say hi you can find me through Instagram. -Michelle
Past Clients
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Don't Love It To Death
Proactive media relations for the Sea-to-Sky Destination Management Council’s “Don’t Love It to Death” awareness campaign.
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Resort Municipality of Whistler
Create and execute marketing and communications strategy for the Whistler Summer Concert Series produced by the Resort Municipality of Whistler.
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Infinity Group
Launch Mekong, Whistler’s fine Thai restaurant and represent restaurants in Infinity Group portfolio: Rockit Coffee Co., The Mexican Corner, Tacos La Cantina and Balam (opening 2024).
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Destination Silver Star
Proactive media relations and paid editorial strategy.
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CanaDream RV
In collaboration with
Proactive media relations with a focus on ski/board/bike industry and influencer relations.
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Vail Resorts
In collaboration with
Account Manager for Vail Resorts. Hawksworth Communications is Vail Resorts’ Canadian PR agency of record since 2017.
Earned Media
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Powder Highway ski adventure in CanaDream RV’s winter-ready RV for Boston Globe. -Jan 12, 2024
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Silver Star in the Calgary Herald | PostMedia. Included syndication in print Vancouver Sun and Province. -Dec 30, 2023
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Vancouver Sun’s food critic Mia Stainsby’s review for Mekong. -Nov 1, 2023
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Inclusion of CanaDream RV in UNIFIED - HEAD Freeskiing Team Movie. Currently at 467K views (+ counting) on YouTube. -Winter 2023.2024